The Power of Rebranding
Is your brand still the right fit for your business? Rebranding is more than a new look—it’s a chance to realign with your goals and connect more deeply with your audience. In this post, we walk through 7 essential steps to help you refresh your identity, tell your story, and roll out your rebrand with confidence.
How I got here… plus, a few of my favorite things
Five years ago, Burtch Designs was just a spark of an idea that I could craft a life around work instead of working to live my life. I wanted to create something beautiful and meaningful. This month, I’m incredibly proud to hit the five-year mark with my business!
Elements of a supportive brand guide
We believe a brand encompasses the heart and soul of your business. And because it covers so much, we create brand guidelines that help to support every decision and touchpoint your brand might face.
Brand Clarity: 10 things to ask yourself
With brand clarity, you are more able to craft thoughtful messaging in each aspect of your marketing. You can differentiate yourself in the market—and cement your place in it. And lastly, you’re able to pinpoint how to appeal to your ideal client.
Identifying your ideal client
Your ideal client is the VIP you'd love to work with—someone vibing with your brand and loving what you offer. They're not just customers; they’re actively getting the word out about how awesome you are. And the feeling is mutual; there’s a synergy there.
Branding as a relationship
Imagine your brand as a relationship – with your audience as the partner. Without customers, your business simply wouldn't exist!
Thoughts on a fresh start
Thinking about how your energy (and your business’ energy) can be affected by how you feel about your branding – and vice versa – felt like just the topic for my note to you this first month of 2024.
Building brand recognition
Let's talk about brand recognition! My favorite example of how brand recognition works is when I see my three-year-old, who obviously can't read yet, identifying which of his cars are Hot Wheels and which are not.
Get unstuck on investing in good branding
It’s a familiar feeling to many – myself included. And whether or not we can identify branding as a potential unlock, the idea of getting started with branding work can just feel like a bit much.
Unlock your brand’s full potential with custom branding
Investing in custom branding can be a game-changer for businesses looking to stand out from the competition and build lasting customer relationships.
What it’s like working with me on your website
Let’s be honest: when aren’t we thinking about new websites?
What it’s like to work with me
When you first reach out, you’ll set a time for our discovery call – a chance to compare notes on what you have in mind and how I can help.
Building your brand values & mission statement
Whether you’re just starting out or have been doing the thing for 45 years, evaluating and (re)establishing brand values and mission statement is critical.
Put your business on a pedestal with VIP Days
February has me thinking: we need a little more Valentine’s Day in our lives. The positive spirit, the thoughtful details… this sounds like the perfect time for a refresh on what Burtch Designs’ VIP Design Days are all about!
Brand consistency is key
Keeping your brand consistent on everything from Instagram to LinkedIn is a bit like captaining a ship. The water might be smooth sometimes and choppy at others, yes – but if you’re doing it right, someone watching from a distance sees a steady hand.
3 things good branding can do for your business
A brand helps shape your client’s perception of your business, product or service.
3 ways to unlock a thoughtful brand
To me, a thoughtful brand is built on brand strategy through intentional design decisions.
Let’s define & differentiate brand strategy and brand identity
Your brand is what people say about you, and your identity is all of the visual elements and brand strategy helps you speak directly to your audience.