The Power of Rebranding
Is your brand still the right fit for your business? Rebranding is more than a new look—it’s a chance to realign with your goals and connect more deeply with your audience. In this post, we walk through 7 essential steps to help you refresh your identity, tell your story, and roll out your rebrand with confidence.
How I got here… plus, a few of my favorite things
Five years ago, Burtch Designs was just a spark of an idea that I could craft a life around work instead of working to live my life. I wanted to create something beautiful and meaningful. This month, I’m incredibly proud to hit the five-year mark with my business!
How to find the right stock photos for your website
Stock photography often gets a bad rap for being stereotypical, forced and downright cheesy. Let's talk about how to select images for your website and some free sites that are a treasure trove of modern, authentic images that will elevate your website and resonate with your audience.
Elements of a supportive brand guide
We believe a brand encompasses the heart and soul of your business. And because it covers so much, we create brand guidelines that help to support every decision and touchpoint your brand might face.
Beyond aesthetics–Your website’s gotta work!
It’s easy to get caught up in the visuals... But focusing only on appearances is like an author solely spending time on their book cover.
Brand Clarity: 10 things to ask yourself
With brand clarity, you are more able to craft thoughtful messaging in each aspect of your marketing. You can differentiate yourself in the market—and cement your place in it. And lastly, you’re able to pinpoint how to appeal to your ideal client.
Color Psychology: How to Choose an Intentional Brand Color Palette
Color is one of my passions, and in addition to the help I can provide in a consultation, I wanted to share some key ways to select colors that resonate with your target audience so you can understand it all a bit more (and maybe even DIY on occasion).
Demystify mission statements
Identifying mission statements is a key part of Burtch Designs’ work, and I’ve come to love them. Click to find out the six aspects I focus on… spoiler alert: they include the idea that just because your mission statement is great doesn’t mean it should never change (that’s an easy one to forget)!
Spring clean your website
A lot like the refresh your home needs to shake off the tail end of winter and get ready for maybe even a guest to stop by, the virtual cobwebs need attention too. And it doesn’t have to be all-consuming… you can make sure your online home is ready without spending too much time (or money).
Identifying your ideal client
Your ideal client is the VIP you'd love to work with—someone vibing with your brand and loving what you offer. They're not just customers; they’re actively getting the word out about how awesome you are. And the feeling is mutual; there’s a synergy there.
Branding as a relationship
Imagine your brand as a relationship – with your audience as the partner. Without customers, your business simply wouldn't exist!
Thoughts on a fresh start
Thinking about how your energy (and your business’ energy) can be affected by how you feel about your branding – and vice versa – felt like just the topic for my note to you this first month of 2024.
Building brand recognition
Let's talk about brand recognition! My favorite example of how brand recognition works is when I see my three-year-old, who obviously can't read yet, identifying which of his cars are Hot Wheels and which are not.
Get unstuck on investing in good branding
It’s a familiar feeling to many – myself included. And whether or not we can identify branding as a potential unlock, the idea of getting started with branding work can just feel like a bit much.
My journey to mompreneur life
My journey into entrepreneurship is more of an evolution that just felt right, but I think it’s important to share! So, come on – let’s rewind for a minute while I share what’s gotten me here & a bit of what’s ahead.
Unlock your brand’s full potential with custom branding
Investing in custom branding can be a game-changer for businesses looking to stand out from the competition and build lasting customer relationships.
What it’s like working with me on your website
Let’s be honest: when aren’t we thinking about new websites?
3 ways color psychology plays a role in your brand
This month feels like the perfect chance to chat through one of my favorite topics: color. Yes, it’s everywhere right now!
What it’s like to work with me
When you first reach out, you’ll set a time for our discovery call – a chance to compare notes on what you have in mind and how I can help.
Building your brand values & mission statement
Whether you’re just starting out or have been doing the thing for 45 years, evaluating and (re)establishing brand values and mission statement is critical.