Spring clean your website
A lot like the refresh your home needs to shake off the tail end of winter and get ready for maybe even a guest to stop by, the virtual cobwebs need attention too. And it doesn’t have to be all-consuming… you can make sure your online home is ready without spending too much time (or money).
Identifying your ideal client
Your ideal client is the VIP you'd love to work with—someone vibing with your brand and loving what you offer. They're not just customers; they’re actively getting the word out about how awesome you are. And the feeling is mutual; there’s a synergy there.
Branding as a relationship
Imagine your brand as a relationship – with your audience as the partner. Without customers, your business simply wouldn't exist!
Thoughts on a fresh start
Thinking about how your energy (and your business’ energy) can be affected by how you feel about your branding – and vice versa – felt like just the topic for my note to you this first month of 2024.
Building brand recognition
Let's talk about brand recognition! My favorite example of how brand recognition works is when I see my three-year-old, who obviously can't read yet, identifying which of his cars are Hot Wheels and which are not.
Get unstuck on investing in good branding
It’s a familiar feeling to many – myself included. And whether or not we can identify branding as a potential unlock, the idea of getting started with branding work can just feel like a bit much.
My journey to mompreneur life
My journey into entrepreneurship is more of an evolution that just felt right, but I think it’s important to share! So, come on – let’s rewind for a minute while I share what’s gotten me here & a bit of what’s ahead.
Unlock your brand’s full potential with custom branding
Investing in custom branding can be a game-changer for businesses looking to stand out from the competition and build lasting customer relationships.
What it’s like working with me on your website
Let’s be honest: when aren’t we thinking about new websites?
3 ways color psychology plays a role in your brand
This month feels like the perfect chance to chat through one of my favorite topics: color. Yes, it’s everywhere right now!
What it’s like to work with me
When you first reach out, you’ll set a time for our discovery call – a chance to compare notes on what you have in mind and how I can help.
Building your brand values & mission statement
Whether you’re just starting out or have been doing the thing for 45 years, evaluating and (re)establishing brand values and mission statement is critical.
Put your business on a pedestal with VIP Days
February has me thinking: we need a little more Valentine’s Day in our lives. The positive spirit, the thoughtful details… this sounds like the perfect time for a refresh on what Burtch Designs’ VIP Design Days are all about!
Brand consistency is key
Keeping your brand consistent on everything from Instagram to LinkedIn is a bit like captaining a ship. The water might be smooth sometimes and choppy at others, yes – but if you’re doing it right, someone watching from a distance sees a steady hand.
3 things good branding can do for your business
A brand helps shape your client’s perception of your business, product or service.
How to plan your best brand shoot
Do you ever come across someone’s website or Instagram feed and think “OH, that’s good!” It feels cohesive, with images that have similar tones and color palettes and that usually “match” from website to social.
Websites mistakes to avoid when building your site
Here’s a starting point for thinking critically about your website.
3 ways to unlock a thoughtful brand
To me, a thoughtful brand is built on brand strategy through intentional design decisions.
Let’s define & differentiate brand strategy and brand identity
Your brand is what people say about you, and your identity is all of the visual elements and brand strategy helps you speak directly to your audience.
5 Tips to help you find the right designer for your brand
How can you ensure you partner with the right designer to create your dream brand?