Strategic brand and web design for small businesses

You've built something worth showing off. Let's make sure your brand and website say that from the very first click.

Thoughtful

Memorable

Intentional

Strategic

Thoughtful • Memorable • Intentional • Strategic •

A brand that feels like you.
A website that works for you.

A well-crafted brand helps shape your client's perception of your business. Thoughtful consideration of every aspect , spanning from messaging to visuals, molds people's impressions from the very first moment they find you.

  • Burtch Designs business card for brand and web designs

    Simply Branding

    A full-service approach to logo and brand identity, delivering everything you need for a cohesive and professional look.

  • Burtch Designs desk with 'what would beyonce do'

    Brand & Web Design

    For those who are ready to level up with a full brand identity and a website to help you show up confidently.

  • Jackie Burtch at desk with computer

    Squarespace Web Design

    For those who already love their brand, but need support in showing up confidently online to serve their clients.

Stand out from the competition and establish a strong online presence.

You're losing leads to competitors whose brands just look more credible, even if your work is better. You're not showing up online with the confidence your business deserves.

Cut through the noise with a brand that feels authentically aligned with your business.

Confidently send clients to a website designed to intuitively connect with them.

Most branding stops at a logo.

Most designers hand you something that looks good on the surface. What's missing is the foundation underneath it — the strategy, the intention, the real understanding of who you are, who you're talking to, and what you're actually trying to build.

That's not something a template can do. And it's not something a designer who doesn't take the time to listen can do either.If you started with a DIY logo and a website you threw together between client calls and real life — that version served you. It got you moving. It helped you get started.

But if your brand doesn’t feel like you anymore, this is where I can help. Together, we will bring your vision to life through custom logo design and an intuitive website that gets you found.

Hi! I’m Jackie Burtch, founder + designer behind Burtch Designs.

I take my role as a graphic designer as seriously as I do my role as mama, wife, aunt, daughter, sister and friend. I show appreciation and respect to my clients through attentiveness and efficiency.

My approach to design is to understand the mission, values, and heart of the project along with the needs of your audience. With that foundation, the design that emerges is thoughtful and will speak to the right people.

A simple process to launch confidently

01.

Schedule a Free Call

We start with a conversation. You share your vision and goal and we figure out together, what your business actually needs.

02.

Collaborate & Strategize

This is where the work happens. We dig into your mission, values, audience, and the heart of what you're building. Design decisions don't get made until the strategy is solid because thoughtful design that speaks to the right people has to start there.

03.

Launch Confidently

You walk away with a brand and website you're genuinely proud to share, one that cuts through the noise, connects with your ideal clients intuitively, and represents exactly where your business is going.

T E S T I M O N I A L S

T E S T I M O N I A L S

Recently celebrated client launches:

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Want a brand that feels like you and pulls in the right people?

Download our “Building a Thoughtful Brand” toolkit for a quick, clear look at how we work (and why clients love the process).

Inside, you’ll get a simplified brand checklist plus one easy exercise to clarify your mission, vision, and values, so you can show up with more confidence and consistency.

A woman with shoulder-length wavy hair, wearing a beige blazer, cream sweater, long dark green skirt, and nude high heels, holding a silver MacBook, standing against a plain white background, smiling and looking to her left.

As seen in The Scout Guide

The Scout Guide logo

B U R T C H D E S I G N S

Creative Reflections Blog

Read about what I’ve learned along the way, including how to connect your visuals, voice, and strategy to create a brand that’s aligned and built to grow.

B U R T C H D E S I G N S

Your business is too good to be held back by a brand that doesn't reflect it.

You've built something worth showing off. Let's make sure your brand and website say that from the very first click.