Strategic brand and web design for small businesses

You've built something worth showing off. Let's make sure your brand and website say that from the very first click.

A rubber stamp with a wooden handle and a circular design with the letter 'B' and stars, placed on a white sheet with a matching print of the same logo.
Close-up of a laptop on a beige upholstered chair with a sleek, modern design. The laptop screen displays a website for Spiral Path Counseling, featuring images of people and a forest background. The scene is set in a cozy, well-decorated room with wooden furniture, a framed landscape painting, a large white vase with dried flowers, and a soft natural light.
A business card for Kristín Baisden, an artist and calligrapher, resting on a beige fabric surface.

Thoughtful

Memorable

Intentional

Strategic

Thoughtful • Memorable • Intentional • Strategic •

A brand that feels like you.
A website that works for you.

A well-crafted brand helps shape your client's perception of your business. Thoughtful consideration of every aspect , spanning from messaging to visuals, molds people's impressions from the very first moment they find you.

  • Goza Wellness business cards

    Simply Branding

    A full-service approach to logo and brand identity, delivering everything you need for a cohesive and professional look.

  • GOZA Wellness logo designed by Burtch Designs

    Brand & Web Design

    For those who are ready to level up with a full brand identity and a website to help you show up confidently.

  • Desktop with computer open to a lovely website

    Squarespace Web Design

    For those who already love their brand, but need support in showing up confidently online to serve their clients.

Stand out from the competition and establish a strong online presence.

You're losing leads to competitors whose brands just look more credible, even if your work is better. You're not showing up online with the confidence your business deserves.

Cut through the noise with a brand that feels authentically aligned with your business.

Confidently send clients to a website designed to intuitively connect with them.

Most branding stops at a logo.

Most designers hand you something that looks good on the surface. What's missing is the foundation underneath it — the strategy, the intention, the real understanding of who you are, who you're talking to, and what you're actually trying to build. That's not something a template can do. If you threw together a logo, some colors, and a website between client calls and real life, that version served you and you’ve likely outgrown it.

A white table with a white vase of white tulips, stacked black and white books, a laptop displaying a page about pelvic health, and a small light-colored dish. In the background, a potted plant with green leaves and a blurred picture frame are visible.

If your brand doesn’t feel like you anymore, this is where I can help. Together, we will bring your vision to life through custom logo design and an intuitive website that gets you found.

A tablet displaying a jewelry website, with a headline about handcrafted jewelry and rings on a light-colored surface with a textured wall background.
Jackie Burtch sitting at a white desk with a silver MacBook laptop, a white mug with 'BURTCH DESIGNS' printed, a color swatch book, and a tablet.
Gold-colored coin with the words 'BURTCH DESIGNS' curved around the top edge.

Hi! I’m Jackie Burtch, founder + designer behind Burtch Designs.

I take my role as a graphic designer as seriously as I do my role as mama, wife, aunt, daughter, sister and friend. I show appreciation and respect to my clients through attentiveness and efficiency.

My approach to design is to understand the mission, values, and heart of the project along with the needs of your audience. With that foundation, the design that emerges is thoughtful and will speak to the right people.

A simple process to launch confidently

01.

Schedule a Free Call

We start with a conversation. You share your vision and goal and we figure out together, what your business actually needs.

02.

Collaborate & Strategize

This is where the work happens. We dig into your mission, values, audience, and the heart of what you're building. Design decisions don't get made until the strategy is solid because thoughtful design that speaks to the right people has to start there.

03.

Launch Confidently

You walk away with a brand and website you're genuinely proud to share, one that cuts through the noise, connects with your ideal clients intuitively, and represents exactly where your business is going.

T E S T I M O N I A L S

T E S T I M O N I A L S

Recently celebrated client launches:

Burtch-WebsiteFreebie copy.jpg

Want a brand that feels like you and pulls in the right people?

Download our “Building a Thoughtful Brand” toolkit for a quick, clear look at how we work (and why clients love the process).

Inside, you’ll get a simplified brand checklist plus one easy exercise to clarify your mission, vision, and values, so you can show up with more confidence and consistency.

A woman with shoulder-length wavy hair, wearing a beige blazer, cream sweater, long dark green skirt, and nude high heels, holding a silver MacBook, standing against a plain white background, smiling and looking to her left.

As seen in The Scout Guide

The Scout Guide logo

B U R T C H D E S I G N S

Creative Reflections Blog

Read about what I’ve learned along the way, including how to connect your visuals, voice, and strategy to create a brand that’s aligned and built to grow.

B U R T C H D E S I G N S

Your business is too good to be held back by a brand that doesn't reflect it.

You've built something worth showing off. Let's make sure your brand and website say that from the very first click.