Sonder Psychotherapy Rebrand
When Sarah O'Donnell reached out to me for the Sonder rebrand, she knew it was time to take her business to the next level but admitted feeling unsure about what the branding process would look like. As someone who had done everything herself up until now, handing over creative control—even just a little—felt intimidating. She had some fears about the unknowns, like how to move beyond logos and colors and whether this process would feel collaborative. That’s where I came in—to not only guide her through the branding journey but to create a space where her story and vision could truly shine.
Through a two-hour deep dive, we uncovered the heart of Sonder and translated that passion into a tangible brand identity that captured its unique essence. It wasn’t just about creating something beautiful; it was about creating something deeply personal, aligned with Sarah's niche, and reflective of the transformative work she does. By the end of our time together, Sarah walked away with not just a brand she loves, but a renewed excitement for the future of her business.
– Sarah O’Donnell
