Intentional and strategic design that elevates your business

Ditch your DIY brand for a custom logo and Squarespace website designed to help you stand out, captivate your audience, and establish a strong online presence. Burtch Designs crafts memorable brands for female entrepreneurs who want to shine in their industry.

Branding is more than aesthetics—it’s about purpose. The right design positions you as the expert, builds trust with your audience, and gives you the confidence to fully show up online.

Hi! I’m Jackie Burtch

I've always had a passion for color and design, but after my first typography class, I fell in love with letterforms and layout. With a natural eye for detail, it’s the little things that inspire me — hence the love of typography. After almost a decade in the corporate world, I started Burtch Designs to pursue joy, balance, and creativity.

When I’m not crafting a logo or working on a website, you'll find me soaking up all of my free time with my babies, my husband, and our dog. They’re my die-hard fans and my greatest adventures. We love adventures, big or small! I am always refreshed and energized by a new place, someone’s story, or a shared meal.

Let me create something beautiful to celebrate your story. 

A well-crafted brand shapes how clients perceive your business. Every detail molds that impression, from messaging to visuals. Let’s create your dream brand.

With an intentional approach to brand design, we ensure every touchpoint reflects your expertise and aligns with your vision.

The Burtch Designs process uncovers what makes you unique and translates that into a compelling brand identity.

–Eryn Gilson, Wildbloom Creative

“Working with Jackie was an incredibly positive and rewarding experience. She brought a level of creativity, organization, and professionalism that made the entire process smooth and enjoyable. From the start, she took the time to really understand my vision, asking the right questions and helping to refine ideas so they felt both clear and impactful.”

My family is one of the primary reasons I began this journey, we lead with heart, connection, and empathy.

I often get asked if I always wanted to be an entrepreneur or had big dreams of building a business…in short, the answer is no. This sometimes has me feeling like an outlier among so many talented and driven female entrepreneurs, so I have to constantly remind myself that I am building something sustainable. My journey into entrepreneurship is more of an evolution that just felt right…

In 2019, I found myself in a part-time design role and about to be a new mom!

I was unsure of where I wanted my career to take me, so when my corporate position asked me to go full-time, I politely declined, ramped up my networking, and had my baby boy, Myles! I was fortunate enough to slowly gain momentum with new businesses. I quickly discovered the work was providing the variety and creativity I had desperately been looking for and the schedule allowed me to “mom” when I could. I love collaborating and connecting with other entrepreneurs and moms. When you become a client, you get a lifelong cheerleader in addition to a designer!

Resources & networks:

These lovely women, fellow moms, and entrepreneurs have all brought the most connection, alignment, and growth in my business, and I want to share them with you!

  • Passionately and actionably supporting the backbones of Central Ohio: kids and family + small business. Founded by Kimberly Erskine.

  • A city guide dedicated to supporting local businesses in Columbus. Editor & Owner - Abigail Fredelake

  • Rooted for women is a female-operated, small business support network, created by women for women. We are here to support, educate, collaborate, and encourage growth both personally and professionally. Founded by Rhi Bailey.

  • Coworking and offices designed for focus, creativity, and connection between passionate freelancers and entrepreneurs. Founded by Melissa Blackburn & Danielle Lim.

Brand Design

Jackie Burtch working on website for Burtch Designs

Brand & Web Design

–Sarah O’Donnell, Sonder Psychotherapy

“My experience with Burtch Designs was incredible. Jackie was a calm and confident guide and had a thorough process that was both enlightening and shockingly therapeutic. As a therapist working within a specific niche, I had done a lot of work before starting my business to identify my ideal client, but Jackie's process took this so much deeper.

I cannot recommend her enough.”