Burtch Designs 6/17/25 Burtch Designs 6/17/25

Why Every Small Business Needs a Strategic Website in 2025

If you’re running a small business in 2025, your website isn’t just a box to check—it’s your first impression, your lead generator, and your brand’s voice all in one.

But is it doing its job?

Whether you're DIYing it or have an older site that no longer fits, it's worth asking:
Is your site helping your business grow—or quietly holding it back?

Burtch Designs 5/13/25 Burtch Designs 5/13/25

Why Brand Clarity is the Missing Piece in Your Sales Strategy (Even If You Have a Beautiful Website)

Is Your Brand Message Doing Its Job? Your brand message isn’t just a tagline—it’s the foundation of how your business connects with the world. A strong message attracts the right audience, builds trust, and makes your brand unforgettable.

Burtch Designs 4/15/25 Burtch Designs 4/15/25

3 Simple Ways to Make Your Website More Engaging and User-Friendly

Is Your Brand Message Doing Its Job? Your brand message isn’t just a tagline—it’s the foundation of how your business connects with the world. A strong message attracts the right audience, builds trust, and makes your brand unforgettable.

Burtch Designs 3/11/25 Burtch Designs 3/11/25

Crafting Your Brand Messaging Framework: A Guide for Entrepreneurs

Is Your Brand Message Doing Its Job? Your brand message isn’t just a tagline—it’s the foundation of how your business connects with the world. A strong message attracts the right audience, builds trust, and makes your brand unforgettable.

Burtch Designs 2/7/25 Burtch Designs 2/7/25

Designing a website that connects with your audience

Your website is more than just a digital space—it’s your brand’s first impression. If it’s not attracting the right people or feeling like you, it might be time for a refresh. In my latest blog post, I’m sharing simple, strategic ways to design a website that truly speaks to your audience.

Burtch Designs 1/16/25 Burtch Designs 1/16/25

The Power of Rebranding

Is your brand still the right fit for your business? Rebranding is more than a new look—it’s a chance to realign with your goals and connect more deeply with your audience. In this post, we walk through 7 essential steps to help you refresh your identity, tell your story, and roll out your rebrand with confidence.

Burtch Designs 11/18/24 Burtch Designs 11/18/24

How I got here… plus, a few of my favorite things

Five years ago, Burtch Designs was just a spark of an idea that I could craft a life around work instead of working to live my life. I wanted to create something beautiful and meaningful. This month, I’m incredibly proud to hit the five-year mark with my business!

Burtch Designs 10/23/24 Burtch Designs 10/23/24

How to find the right stock photos for your website

Stock photography often gets a bad rap for being stereotypical, forced and downright cheesy. Let's talk about how to select images for your website and some free sites that are a treasure trove of modern, authentic images that will elevate your website and resonate with your audience.

Burtch Designs 8/26/24 Burtch Designs 8/26/24

Beyond aesthetics–Your website’s gotta work!

It’s easy to get caught up in the visuals... But focusing only on appearances is like an author solely spending time on their book cover.

Burtch Designs 4/16/24 Burtch Designs 4/16/24

Spring clean your website

A lot like the refresh your home needs to shake off the tail end of winter and get ready for maybe even a guest to stop by, the virtual cobwebs need attention too. And it doesn’t have to be all-consuming… you can make sure your online home is ready without spending too much time (or money).

Burtch Designs 1/9/24 Burtch Designs 1/9/24

Thoughts on a fresh start

Thinking about how your energy (and your business’ energy) can be affected by how you feel about your branding – and vice versa – felt like just the topic for my note to you this first month of 2024.

Burtch Designs 9/19/23 Burtch Designs 9/19/23

Get unstuck on investing in good branding

It’s a familiar feeling to many – myself included. And whether or not we can identify branding as a potential unlock, the idea of getting started with branding work can just feel like a bit much.