The Power of Rebranding
Is your brand still the right fit for your business? Rebranding is more than a new look—it’s a chance to realign with your goals and connect more deeply with your audience. In this post, we walk through 7 essential steps to help you refresh your identity, tell your story, and roll out your rebrand with confidence.
How I got here… plus, a few of my favorite things
Five years ago, Burtch Designs was just a spark of an idea that I could craft a life around work instead of working to live my life. I wanted to create something beautiful and meaningful. This month, I’m incredibly proud to hit the five-year mark with my business!
Elements of a supportive brand guide
We believe a brand encompasses the heart and soul of your business. And because it covers so much, we create brand guidelines that help to support every decision and touchpoint your brand might face.
Color Psychology: How to Choose an Intentional Brand Color Palette
Color is one of my passions, and in addition to the help I can provide in a consultation, I wanted to share some key ways to select colors that resonate with your target audience so you can understand it all a bit more (and maybe even DIY on occasion).
Thoughts on a fresh start
Thinking about how your energy (and your business’ energy) can be affected by how you feel about your branding – and vice versa – felt like just the topic for my note to you this first month of 2024.
My journey to mompreneur life
My journey into entrepreneurship is more of an evolution that just felt right, but I think it’s important to share! So, come on – let’s rewind for a minute while I share what’s gotten me here & a bit of what’s ahead.
3 ways color psychology plays a role in your brand
This month feels like the perfect chance to chat through one of my favorite topics: color. Yes, it’s everywhere right now!
What it’s like to work with me
When you first reach out, you’ll set a time for our discovery call – a chance to compare notes on what you have in mind and how I can help.
3 ways to unlock a thoughtful brand
To me, a thoughtful brand is built on brand strategy through intentional design decisions.
Let’s define & differentiate brand strategy and brand identity
Your brand is what people say about you, and your identity is all of the visual elements and brand strategy helps you speak directly to your audience.