Thoughts on a fresh start

Jan 9

I understand how easy it is to let your own branding slip behind. Not only does it show up in conversation with almost every client of mine, but I’ve been there myself. Thinking about how your energy (and your business’ energy) can be affected by how you feel about your branding – and vice versa – felt like just the topic for my note to you this first month of 2024.

Often, my clients recognize when it's time for a rebrand. Rebranding ensures that your business's outward image authentically mirrors its essence. It’s essential that your branding match up with how you want people to perceive you and your business.

However, like many entrepreneurs, I know people who put off this essential task – even while they excel in serving their own clients. Behind the scenes, it can be frustrating to know your branding isn't at its best, potentially hindering your progress. It might make you feel less confident in your marketing materials, a little self-conscious about your outdated website, or envious of competitors who seem to have it all figured out. This, in turn, might lead to hesitation in fully promoting your services, reducing your reach and limiting your potential to attract new clients.

But enough with all those downsides - I have a feeling you’re familiar.

One of the most rewarding things I've heard from a client is that working on their rebranding effort reignited their enthusiasm for their business. Not only were they happy with the process and the outcome, they felt proud of it and fired up by it. While I can't achieve your business goals for you, I'm here to help you find a renewed sense of energy and motivation to move forward confidently with your brand's story. This year, let’s do some of that together!