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Building brand recognition
branding, podcast Burtch Designs 10/24/23 branding, podcast Burtch Designs 10/24/23

Building brand recognition

Let's talk about brand recognition! My favorite example of how brand recognition works is when I see my three-year-old, who obviously can't read yet, identifying which of his cars are Hot Wheels and which are not.

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It’s easy to feel like you have to have it all figured out before you invest in your brand.

The perfect vision. The right words. Total clarity.

But what I’ve learned is that most people reach out with something simpler
a quiet feeling t
Growth doesn’t always mean a full rebrand.
Sometimes it’s about pausing, zooming out, and making small shifts that bring everything back into focus.

If your brand is mostly working but something still feels off
If you’re second-gue
Most people think branding starts with a logo.
And sometimes it does.

But your brand is really the feeling people walk away with.
It’s how they talk about you when you’re not in the room.
It’s the trust they feel when they land on
Burtch Designs logo
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Stand out from the competition, captivate your target audience, and establish a strong online presence. I specialize in thoughtful branding and web design solutions that will level up your business.

Columbus, OH | jackie@burtchdesigns.com

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