Brand Clarity: 10 things to ask yourself

This isn’t the first time you’ve seen me focus in the blog on how important it is to know your business inside and out. When you hone in on your brand and get to a place of ultimate clarity, it's a game-changer!

With brand clarity, you are more able to craft thoughtful messaging in each aspect of your marketing. You can differentiate yourself in the market—and cement your place in it. And lastly, you’re able to pinpoint how to appeal to your ideal client.

In case, like many business owners, nailing down what’s at the essence of your business sounds a bit overwhelming, I’ve broken down many of the how-tos into 10 questions to get started with…

1. Why did you start this business?
   Is that story - it doesn’t have to be - groundbreaking? Or perhaps it is just the thing your target customers would find relatable?

2. What do you love about what you do?
   Is there a deep passion driving your business? Or what’s exciting about the work to you? Explain why it's something that drives you.

3. What do you stand for?
   What values influence your client selection? What philosophy runs through your business? Is there a change you aspire to bring to your industry?

4. What kind of content do you share?
   What's the common tone in the content you share with your audience? Is the language formal or friendly? What adjectives would describe your voice?

5. What problem do you solve?
   When addressing this, focus on the problem itself. Avoid getting caught up in your process—instead, spotlight why it's a problem worth solving.

6. What kind of people are your clients?
   Delve into their lives—their interests, how they spend their time, the books they read, the values they hold.

7. How do you want your clients to feel while they use your service?
   Consider the desired state of mind for clients using your service. Do you want them to feel excited, inspired or grateful?

8. How are your clients' lives improved by your services?
   Envision life after they've worked with you. What aspects get a lift?

9. Why should they come to you and not a competitor?
   From your client's perspective, what makes your business a superior choice?

10. What would your clients say if they recommended you to a friend?
    If you've asked clients this question or solicited reviews—what do they rave about?

Having a crystal-clear understanding of your brand is like having the perfect palette to paint your business masterpiece. With brand clarity, you can craft a thoughtful message that resonates in each area of your marketing. You cement your position in the market and highlight your differentiator. And lastly, you pinpoint the irresistible elements that make your business a magnet for your ideal clients.