It’s easy to get caught up in the visuals. Our brains love looking at beautiful designs and processing things like colors, imagery and icons. But focusing only on appearances is like an author solely spending time on their book cover. What’s inside, and how does it engage? To truly turn your visitors and into loyal customers, you’ll want to focus on user experience (UX).

Here, let’s take a look at exactly what that means and break down the key components that make a website not just look great, but feel great to use.

Intuitive navigation

Imagine walking into a store where the salt and pepper are in two different aisles, and everything’s scattered instead of stacked neatly. Frustrating, right? Same goes for your website's navigation. It should guide your visitors effortlessly, helping them find what they need without a second thought. A clear, intuitive menu ensures your visitors can explore your site with ease, which makes them way more likely to stick around.

Clear calls to action

Your site visitors shouldn’t have to guess what to do next. Whether it’s signing up for a newsletter, making a purchase or getting in touch, your calls to action (CTAs) should be impossible to miss. Clear, compelling CTAs are like signals, nudging your visitors toward the next step in their journey with you.

Responsive design

With more people browsing on their phones than ever before, a responsive design isn’t just a nice-to-have; it’s essential. Your website should smoothly adapt to screen sizes from smartphone to tablet to desktop—keeping things accessible, easy to read, and visually appealing, no matter how your audience is viewing it.

Fast loading times

Speed is everything, and if your website takes too long to load, your visitors might not stick around long enough to see what you offer. Fast loading times are crucial since a great user experience starts with a site that’s quick to deliver.

Why UX matters

So, why do all these elements matter? Because they directly impact how your visitors feel when they’re on your site. A seamless, user-friendly experience builds trust, increases engagement and ultimately drives conversions. By focusing on UX, you’re not just designing a website; you’re creating a space that resonates with your audience and supports your business goals.

I believe that great web design goes beyond aesthetics. It’s about crafting an experience that’s intuitive, engaging, and tailored to your audience’s needs. Let’s create something that not only looks beautiful but works beautifully too.

Looking for a place to get started?

How about my $45 Brand & Web Audit... You kick things off by filling out a brief questionnaire and paying the invoice.⁠ I dive into your responses, thoroughly review your website, and provide a personalized video with recommendations from website layout and design to brand messaging strategies and advice. Finally, we can work together to update your site or refresh your brand, or you can take my recommendations and update as you see fit!