5 Tips to help you find the right designer for your brand
How can you ensure you partner with the right designer to create your dream brand? Yikes! You’ve filed the paperwork, opened the bank account, selected the name and maybe even done a little target market research… Now what? Make a logo on Canva? DIY a website? Maybe… but if you want to build a brand, I recommend connecting with a designer to create a logo and better yet, a designer to assist in brand strategy.
5 tips for partnering with a great designer:
Check out their website and social media platforms. Do you like their vibe? Do you like their past work? Read the reviews!!
Schedule a discovery call with them. It’s so important that you connect with the person that might help you achieve your dream!
Come up with an investment number. How much are you willing/able to invest? Strategy-based design is certainly an investment, so identifying your goal as early as possible allows you to plan for it/save for a few months if needed.
Find out what deliverables you will receive and what kind of files.
Start a mood board and do some competitive research on your own. Whether your project is a rebrand or new biz, it’s important you know your customer – and if you don’t, be transparent about that (so the designer can help you strategize based on income goals and who you’d like to work with).
