Modern Motherhood Therapy: Rebrand

I met Ashley Germann at a Rooted for Women event. She was actually the winner of a virtual audit giveaway I had set up for the event. We got to connect over what was working/what could be improved on her site and in her brand. She ultimately worked with me to update her brand and focus more on the name of the business and less on her name. Of course, she still wanted her name included because so much of a therapist’s reputation is tied to their name!

Ashley focuses on ditching the idea of “perfect” to mom differently. I love her primary message on her website: “Changing the narrative around modern motherhood. Therapy for Millennial and Gen Z moms and birthing people in Ohio who are tired of feeling burnt out, anxious, overstimulated, irritated, disconnected and resentful of the mental load and are ready to find joy by embracing their “good enough” selves again.” It’s just SO good and SO relatable. She ended up implementing the new colors, fonts and logos herself on her website - Check it out!

I partnered with @kelseyhaverdesigns to make custom & semi-custom stickers that can be passed to clients, friends & beyond to help with brand recognition!

I like to customize my client gifts and I try to partner with other female-owned small businesses (bonus if I’m able to find someone local to Columbus, Ohio 📍)

Ashley Germann LISW-S, PMH-C

“Jackie somehow managed to take what felt like a jumbled mess of ideas in my brain and turn it into a logo that represents everything I wanted it to- warmth, relatability, and a beautiful subtle nod to how motherhood forever changes you. And she did it with such subtlety that my whole branding package conveys exactly what I want it to without being obvious or generic. I wish I would have recorded my reaction to opening the files for the first time because I *immediately* cried – In that moment I saw all the weaving together of my ideas and hopes that Jackie had done and I was floored in the absolute best way possible. Her thoughtfulness to every single detail was unmatched. ⁠
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Jackie communicated consistently along the way, I always knew where we were in the process and when to expect the next steps to unfold. She was accessible and accommodating throughout, I always felt supported with any questions that I had along the way. Most of all, she was gentle when she skillfully makes you reflect on every corner of your brand identity and the message that you wanted it to convey—it was like you were in a hot seat but wrapped in her warmth and humor all at the same time.”⁠

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