Forever Link Custom Jewelry: Rebrand

Curated jewelry to celebrate where you've been and all that’s to come.

When Candis Paoli came to me, she was feeling disconnected from her brand—her previous logo and branding didn’t truly reflect her business or the impact she brings to her community. She wanted something that felt authentic, aligned, and unmistakably hers.

Through our strategy session, we dug deep into the heart of Forever Link, identifying core values, priorities, and the experience she wanted to create for her audience. Candis’ passion and vision were clear, and my goal was to bring that to life in a brand that felt elevated, unique, and deeply feminine while staying true to her authenticity.

With a smooth process, minimal revisions, and a final design that fully captured her business, we built a brand that Candis could feel proud of—one that exudes confidence and connection while resonating with her ideal clients.

Elevated

Authentic

Unique

Feminine

–Candis Paoli

“I had full confidence, after talking with Jackie and identifying my core values and priorities, that she would be able to present branding that was thoroughly my business. She absolutely nailed it.

I was frustrated at the lack of authenticity I had been feeling with my prior logo and lack of comprehensive branding. I didn’t see myself in my brand and what I bring to my community as a small business. Jackie was very thorough in our information-gathering session, she really drills down to make sure that she sees the full breadth of your brand, as well as your goals and client base.

Jackie blends a perfect mix of professionalism and casual conversation to get you really identifying and seeing your business through the lens of your ideal consumer.”