Blythewood Village Dentistry
VIP Design Day | Branding
This rebrand of Blythewood Village Dentistry came about based on new ownership. Nina, the new owner of the practice, and I connected through social media and scheduled some time to chat through what package might be the right fit for her needs. We ultimately went with a VIP Brand Day due to the fact she already had someone building her website and she needed the work done fast. When you say yes to a VIP Day, you’ll get focused attention on what you need – I literally clear my calendar for my VIPs.
After our initial meeting and some Pinterest-boarding the week before, we met several times over Zoom to discuss font and color recommendations as well as logo options or variations. By the end of the day, we finalized what you see here and the following morning, I delivered all of her packaged logo files via Google Drive.
Brand Essence: Inviting. Feminine. Professional.
Brand Elements: Logo, color palette, font system
Nina Jones
"Jackie was so creative and responsive. She really made sure she understood my brand and helped me bring it to life in a way I never could have come up with. She listened to what I wanted, helped me to discover and discern what I like, and spent the time to research and bring in ideas I hadn’t even thought of to get the perfect result."
VIP Days suit some projects better than others. If you need a full suite of branding work with supporting audience research, this won’t cover what you’re looking for. But if you have an idea that you just need help executing, or if you need a certain asset, you can almost always schedule a VIP Day within a month of reaching out.