Thoughtful, intentional branding that moves your business forward

Branding isn’t just about aesthetics—it’s about strategy. Your brand should work for you, attracting the right clients, building trust, and positioning you as the go-to expert in your industry.

That’s where I come in. With a background spanning design, brand strategy, and marketing, I bring a holistic approach to every project. I don’t just create logos—I help businesses like yours craft a brand identity that is elevated, cohesive, and built to grow with you. Whether you’re refining your positioning, launching a new offer, or struggling to create consistency, I help cut through the noise so your brand stands out authentically and strategically.

Hi! I’m Jackie Burtch

I've always had a passion for color and design, but after my first typography class, I fell in love with letterforms and layout. With a natural eye for detail, it’s the little things that inspire me — hence the love of typography. After almost a decade in the corporate world, I started Burtch Designs to pursue joy, balance, and creativity.

When I’m not crafting a logo or working on a website, you'll find me soaking up all of my free time with my babies, my husband, and our dog. They’re my die-hard fans and my greatest adventures. We love adventures, big or small! I am always refreshed and energized by a new place, someone’s story, or a shared meal.

Let me create something beautiful to celebrate your story. 

A designer who thinks like a business owner

Having worked with entrepreneurs, creatives, and service-based businesses, I know firsthand the struggles that come with DIY branding, inconsistent messaging, and websites that don’t convert. I take the overwhelm out of branding by bringing clarity, structure, and intentional design choices that align with your business goals.

When we work together, you get more than just visuals—you get a strategic partner who:

  • Understands how to bridge the gap between design and business strategy

  • Crafts brands that resonate with your dream clients and make an impact

  • Streamlines the process, making branding exciting and stress-free

The result? A brand that feels like you, attracts the right people, and helps your business thrive.

–Eryn Gilson, Wildbloom Creative

“Working with Jackie was an incredibly positive and rewarding experience. She brought a level of creativity, organization, and professionalism that made the entire process smooth and enjoyable. From the start, she took the time to really understand my vision, asking the right questions and helping to refine ideas so they felt both clear and impactful.”

My family is one of the primary reasons I began this journey–and therefore, I run my business with heart, connection, and empathy.

I often get asked if I always wanted to be an entrepreneur or had big dreams of building a business…in short, the answer is no. This sometimes has me feeling like an outlier among so many talented and driven female entrepreneurs, so I have to constantly remind myself that I am building something sustainable. My journey into entrepreneurship is more of an evolution that just felt right…

In 2019, I found myself in a part-time design role and about to be a new mom!

I was unsure of where I wanted my career to take me, so when my corporate position asked me to go full-time, I politely declined, ramped up my networking, and had my baby boy, Myles! I was fortunate enough to slowly gain momentum with new businesses. I quickly discovered the work was providing the variety and creativity I had desperately been looking for and the schedule allowed me to “mom” when I could. I love collaborating and connecting with other entrepreneurs and moms. When you become a client, you get a lifelong cheerleader in addition to a designer!

Resources & networks:

These lovely women, fellow moms, and entrepreneurs have all brought the most connection, alignment, and growth in my business, and I want to share them with you!

  • Passionately and actionably supporting the backbones of Central Ohio: kids and family + small business. Founded by Kimberly Erskine.

  • A city guide dedicated to supporting local businesses in Columbus. Editor & Owner - Abigail Fredelake

  • Rooted for women is a female-operated, small business support network, created by women for women. We are here to support, educate, collaborate, and encourage growth both personally and professionally. Founded by Rhi Bailey.

  • Coworking and offices designed for focus, creativity, and connection between passionate freelancers and entrepreneurs. Founded by Melissa Blackburn & Danielle Lim.

Brand Design

Jackie Burtch working on website for Burtch Designs

Brand & Web Design

–Sarah O’Donnell, Sonder Psychotherapy

“My experience with Burtch Designs was incredible.

Jackie was a calm and confident guide and had a thorough process that was both enlightening and shockingly therapeutic. As a therapist working within a specific niche, I had done a lot of work before starting my business to identify my ideal client, but Jackie's process took this so much deeper.

I cannot recommend her enough.”